Výsledek pro: Wally Olins. Brand New. Wally Olins

Jaká je budoucnost značek a brandingu? Znamená globalizace, že různorodost a jedinečnost budou působením obřích nadnárodních společností postupně vymazány ze světa? Začnou se snad všechna místa na naší planetě podobat jedno druhému jako vejce vejci?

Autor ve své práci vysvětluje, jak a proč vznikly obchodní značky, jak sloužily a slouží svým majitelům i zákazníkům, a jak se mění jejich užívání a fungování v globalizovaném světě. Svůj výklad doprovází konkrétními příklady.

Artistic genius, political activist, painter and decorator, mythic legend or notorious graffiti artist? The work of Banksy is unmistakable, except maybe when it’s squatting in the Tate or New York’s Metropolitan Museum.

A completely new Pre-intermediate level of the world's most trusted English

General English for adults. A completely new Pre-intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Upper Intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Pre-intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Upper Intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

A spectacularly funny feast of all things Walliams for super-fans, new fans and anyone who likes laughing out loud a lot. In glorious colour throughout!

General English for adults. A completely new Pre-intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Pre-intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Upper Intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.

General English for adults. A completely new Upper Intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course.