Eva Čáslavová (ed.) - Trends in Sports ...
Skladem
Trends in Sports Marketing
Nakladatel: Karolinum
2025
261
False
1
127
2
4
24
560277
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261 Kč
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Anotace
The book explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of...
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