Daniel H. Pink - To Sell is ...
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
Nakladatel: Canongate
2019
242
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Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that...